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	<title>Planner Turf</title>
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	<description>Advertising . Technology . People</description>
	<lastBuildDate>Thu, 09 Sep 2010 12:48:00 +0000</lastBuildDate>
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		<title>Social Media ROI</title>
		<link>http://www.plannerturf.org/blog/?p=290</link>
		<comments>http://www.plannerturf.org/blog/?p=290#comments</comments>
		<pubDate>Thu, 09 Sep 2010 12:48:00 +0000</pubDate>
		<dc:creator>Leo</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[economics]]></category>
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		<description><![CDATA[Subscribe to the comments for this post? Share this on del.icio.us Digg this! Post on Google Buzz Share this on Reddit Stumble upon something good? Share it on StumbleUpon Share this on Technorati Tweet This! This is a great presentation from Erik Qualman that neatly sums up why businesses should place their trust in social


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		<title>Red Bull Overtaking Course</title>
		<link>http://www.plannerturf.org/blog/?p=286</link>
		<comments>http://www.plannerturf.org/blog/?p=286#comments</comments>
		<pubDate>Thu, 02 Sep 2010 08:16:40 +0000</pubDate>
		<dc:creator>Leo</dc:creator>
				<category><![CDATA[Lateral thinking]]></category>
		<category><![CDATA[people]]></category>

		<guid isPermaLink="false">http://www.plannerturf.org/blog/?p=286</guid>
		<description><![CDATA[Subscribe to the comments for this post? Share this on del.icio.us Digg this! Post on Google Buzz Share this on Reddit Stumble upon something good? Share it on StumbleUpon Share this on Technorati Tweet This! A lesson in overtaking for Sebastian Vettel. No related posts. Related posts brought to you by Yet Another Related Posts


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		<title>Effortless</title>
		<link>http://www.plannerturf.org/blog/?p=279</link>
		<comments>http://www.plannerturf.org/blog/?p=279#comments</comments>
		<pubDate>Thu, 19 Aug 2010 13:11:54 +0000</pubDate>
		<dc:creator>Leo</dc:creator>
				<category><![CDATA[Lateral thinking]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://www.plannerturf.org/blog/?p=279</guid>
		<description><![CDATA[Subscribe to the comments for this post? Share this on del.icio.us Digg this! Post on Google Buzz Share this on Reddit Stumble upon something good? Share it on StumbleUpon Share this on Technorati Tweet This! Sublime strategy, great execution. No related posts. Related posts brought to you by Yet Another Related Posts Plugin.


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		<title>Who&#8217;s got the loudest voice? Now shut up and let&#8217;s go surfing.</title>
		<link>http://www.plannerturf.org/blog/?p=274</link>
		<comments>http://www.plannerturf.org/blog/?p=274#comments</comments>
		<pubDate>Thu, 19 Aug 2010 08:29:57 +0000</pubDate>
		<dc:creator>Leo</dc:creator>
				<category><![CDATA[Planning]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[people]]></category>

		<guid isPermaLink="false">http://www.plannerturf.org/blog/?p=274</guid>
		<description><![CDATA[Subscribe to the comments for this post? Share this on del.icio.us Digg this! Post on Google Buzz Share this on Reddit Stumble upon something good? Share it on StumbleUpon Share this on Technorati Tweet This! Just recently I have been in a bunch  meetings and when I mention the real consumer, it&#8217;s almost as if


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		<title>I&#8217;ll be brief&#8230;&#8230;.</title>
		<link>http://www.plannerturf.org/blog/?p=265</link>
		<comments>http://www.plannerturf.org/blog/?p=265#comments</comments>
		<pubDate>Thu, 01 Jul 2010 15:15:01 +0000</pubDate>
		<dc:creator>Leo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.plannerturf.org/blog/?p=265</guid>
		<description><![CDATA[Subscribe to the comments for this post? Share this on del.icio.us Digg this! Post on Google Buzz Share this on Reddit Stumble upon something good? Share it on StumbleUpon Share this on Technorati Tweet This! Here&#8217;s a reminder of what the ARF thinks about our briefs (from  “On The Road To A New Effectiveness Model”).


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		<title>For god&#8217;s sake change the bloody track!</title>
		<link>http://www.plannerturf.org/blog/?p=260</link>
		<comments>http://www.plannerturf.org/blog/?p=260#comments</comments>
		<pubDate>Tue, 29 Jun 2010 19:48:40 +0000</pubDate>
		<dc:creator>Leo</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://www.plannerturf.org/blog/?p=260</guid>
		<description><![CDATA[Subscribe to the comments for this post? Share this on del.icio.us Digg this! Post on Google Buzz Share this on Reddit Stumble upon something good? Share it on StumbleUpon Share this on Technorati Tweet This! Success and failure are often defined through the use of tracking studies. However, I can’t help but wonder why we


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		<title>Ben and Jerry and some Weed</title>
		<link>http://www.plannerturf.org/blog/?p=243</link>
		<comments>http://www.plannerturf.org/blog/?p=243#comments</comments>
		<pubDate>Mon, 28 Jun 2010 15:33:08 +0000</pubDate>
		<dc:creator>Leo</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[communication]]></category>

		<guid isPermaLink="false">http://www.plannerturf.org/blog/?p=243</guid>
		<description><![CDATA[Subscribe to the comments for this post? Share this on del.icio.us Digg this! Post on Google Buzz Share this on Reddit Stumble upon something good? Share it on StumbleUpon Share this on Technorati Tweet This! Unilever&#8217;s new head honcho, Keith Weed recently referred to the Facebook page of Ben and Jerry which has more than


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		<title>Pfizer</title>
		<link>http://www.plannerturf.org/blog/?p=235</link>
		<comments>http://www.plannerturf.org/blog/?p=235#comments</comments>
		<pubDate>Mon, 28 Jun 2010 14:49:40 +0000</pubDate>
		<dc:creator>Leo</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[advertising]]></category>

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		<description><![CDATA[Subscribe to the comments for this post? Share this on del.icio.us Digg this! Post on Google Buzz Share this on Reddit Stumble upon something good? Share it on StumbleUpon Share this on Technorati Tweet This! One thing I&#8217;ve noticed from online groups and surveys is that people will quite frequently, immediately switch off, turn the


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		<title>Nike teaser: Prophets at work?</title>
		<link>http://www.plannerturf.org/blog/?p=228</link>
		<comments>http://www.plannerturf.org/blog/?p=228#comments</comments>
		<pubDate>Mon, 28 Jun 2010 14:30:41 +0000</pubDate>
		<dc:creator>Leo</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://www.plannerturf.org/blog/?p=228</guid>
		<description><![CDATA[Subscribe to the comments for this post? Share this on del.icio.us Digg this! Post on Google Buzz Share this on Reddit Stumble upon something good? Share it on StumbleUpon Share this on Technorati Tweet This! I love this teaser from Nike. I wonder if the planner working on this projected the possibility of potential disaster


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		<title>Christ on a bike</title>
		<link>http://www.plannerturf.org/blog/?p=221</link>
		<comments>http://www.plannerturf.org/blog/?p=221#comments</comments>
		<pubDate>Sat, 19 Jun 2010 19:46:08 +0000</pubDate>
		<dc:creator>Leo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.plannerturf.org/blog/?p=221</guid>
		<description><![CDATA[Subscribe to the comments for this post? Share this on del.icio.us Digg this! Post on Google Buzz Share this on Reddit Stumble upon something good? Share it on StumbleUpon Share this on Technorati Tweet This! What the hell am I doing on a Saturday night? I&#8217;ve just got myself back to pretty lean shape and


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